In recent weeks, reality TV star and entrepreneur Bethenny Frankel found herself in the middle of an online controversy with the founder of Lashify, sparking a debate about DIY eyelash extensions and who really owns the concept of applying lash clusters under the natural lash line. As women business owners in the beauty industry, we should strive to lift each other up. Below, we break down the drama, dispel myths about patents, and explain why there’s plenty of room for everyone in the press-on lashes market.

The Background: Bethenny Frankel vs. Lashify Founder

Bethenny Frankel, known for her outspoken personality and major success with brands like Skinnygirl, is a LeCil longtime fave and has been vocal about her opinions on DIY eyelash extensions. She has often showcased budget-friendly products and alternatives to high-priced beauty products. She tried and loved prolash DIY lash extensions and shared this with her audience, and why not!? This eventually got the attention of the Lashify founder, who made claims regarding patent infringement and the originality of applying lash clusters under the lash line.

Makeup Artists Have Been Doing This for Decades

Before we dive deeper into the controversy, it’s important to understand that applying lash clusters under the lashes is no new concept. Professional makeup artists worldwide have been using this method for decades to create a seamless lash look—long before DIY lash kits and press-on extensions became the latest beauty trend. This application technique ensures a more natural appearance, which is why it has been popular among pros and celebrities alike.

Pro Lash Takes Center Stage

Pro Lash—another significant player in the DIY eyelash extension arena—has also become part of the conversation. Like many lash companies, Pro Lash provides an affordable, accessible way for people to enhance their look at home. Bethenny Frankel’s endorsement of budget-friendly products aligns with what Pro Lash offers: simple, easy-to-apply press-on lashes that don’t require pricey salon treatments. As one brand to another, we say 'good on you' to Pro lash for handling the whole controversy with grace and humility. 

Room for More Than One Brand

In a booming market worth billions, there’s undoubtedly room for everyone. A point that Bethany makes herself, often. Each brand has a unique angle, target audience, and product features that appeal to different customers. When new businesses or influencers like Bethenny Frankel jump on the trend, it often helps the industry grow and prompts existing companies to innovate further—resulting in better, more affordable DIY eyelash extensions for consumers.

Originality, Patents & Lifting Each Other Up

One of the biggest issues fueling the drama is the question of patent infringement. It’s crucial to note that many beauty industry patents revolve around specific packaging designs or unique adhesive formulas, not necessarily the generalized method of applying clusters under the lash line. Because that technique has existed for so long, it’s nearly impossible for any one brand to claim they invented it outright.

• Innovation vs. Infringement: There’s a difference between imitating a brand’s exact design and offering a similar but original (and perhaps improved) product. The DIY eyelash extension space is diverse; consumers benefit from having multiple options, price points, and application styles.
• Supporting Women Entrepreneurs: We, as female business owners, should champion collaboration over conflict. By embracing variety in the DIY eyelash extensions and press-on lashes market, we create an ecosystem that empowers women to look and feel their best—regardless of which brand they use.

How Lecil.com.au Fits into the Story

As the owners of lecil.com.au, we were among the first to bring DIY lash extensions to Australia and New Zealand. Our brand prides itself on delivering high-quality, deeply thought-out products that help people look and feel fabulous—without infringing on anyone’s patents. We recognize that makeup artists have been applying lash clusters under the lashes for many years, and our goal is to build upon that tradition with innovative product lines that are safe, effective, and accessible.

Our Commitment to Consumers

1. Education: We provide detailed guides and tutorials so you can master the art of DIY eyelash extensions at home.
2. Quality & Safety: Our adhesives and lashes go through rigorous testing to ensure they’re comfortable, durable, and easy on your natural lashes.
3. Community & Support: We offer resources for those new to press-on lashes—including tips, Q&As, and personalized advice.

Why the Drama Is Actually Good News for Lash Lovers

In the end, all the buzz around Bethenny Frankel, Lashify, and Pro Lash has shed light on DIY eyelash extensions in a way that benefits the entire market. With heightened awareness and consumer curiosity, more people than ever are discovering the freedom of at-home lash applications, leading to the following advantages for lash enthusiasts:

• Wider Product Range: More brands and product lines mean a better chance of finding the perfect lashes for your unique eye shape and style preferences.
• Competitive Pricing: As demand grows, you can often find quality DIY lash extensions at competitive prices.
• Continual Innovation: Healthy competition drives brands to improve their formulas, adhesives, and lash designs, elevating the overall customer experience.

Final Thoughts: There’s Space for Everyone

The DIY eyelash extension and press-on lashes market is incredibly vibrant, offering endless possibilities for beauty enthusiasts. While online drama can be entertaining, it also highlights the importance of women entrepreneurs lifting each other up rather than tearing each other down. The conversation may be sparked by personalities like Bethenny Frankel and brands like Lashify, but in reality, no one person or company can claim total ownership of an age-old lash application method.

At lecil.com.au, we remain dedicated to bringing you top-tier DIY lash solutions —without conflict. We believe in innovation, originality, and supporting the community of beauty lovers who want to elevate their look from the comfort of their own home.